Career Opportunities

Digital Marketing Specialist
Canada Summer Jobs

Job Type: Fixed term contract
Contract length: 12 weeks
Expected hours: 30 per week
Pay: $20.00 per hour

Job Summary:

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team this summer as part of the Canada Summer Jobs program. Working with our Executive Director, the Digital Marketing Specialist will be responsible for digital marketing strategy, planning, execution, oversight and analysis. This role requires a creative and analytical thinker with strong grasp of all things digital, excellent communication skills and a passion for community building.

The Digital Marketing Specialist for the Downtown Dundas BIA plays a key role in enhancing the visibility of our vibrant district, engaging the community, and driving traffic to local businesses. You’ll be responsible for crafting compelling content, managing social media platforms, executing digital campaigns, and analyzing performance metrics —all with the goal of fostering economic growth and creating a thriving downtown experience. You’ll collaborate with internal teams and external partners and our member businesses to execute digital initiatives that drive awareness, engagement, and loyalty.

Hours: Monday through Friday 9am till 4pm (flexible) plus occasional evenings and weekends

As part of the hiring process we require a cover letter that tells us more about yourself and your personal goals and how they relate to this position.

Please note that this position is funded in part by the government through the Canada Summer Jobs (CSJ) program under the Youth Employment and Skills Strategy. This program aims to provide flexible and holistic services to help all young Canadians develop the skills and gain paid work experience to successfully transition into the labour market.

Youth hired as part of this program must be between the ages of 15 and 30, and be a Canadian Citizen, Permanent Resident or have a refugee status in Canada.

Responsibilities:

• Develop and implement digital strategies to promote the Downtown Dundas Area
• Coordinate digital media relations efforts, including social media, press releases, media kits, and newsletters
• Collaborate with the Executive Director to align digital activities with overall marketing objectives.
• Monitor and analyze the performance of existing digital campaigns and provide reports to management.
• Build and maintain relationships with media, influencers, and industry stakeholders.
• Organize digital media strategy for upcoming events
• Ensure consistent messaging and branding across all communication channels.
• Develop and manage paid social media campaigns (Facebook/Instagram Ads, Google Ads, etc.) to drive engagement and visibility.
• Optimize digital content for SEO, improving organic search rankings for the BIA and its businesses.
• Track and analyze digital marketing performance, adjusting strategies based on data insights.
• Maintain and update the BIA’s website, ensuring accurate business listings, event pages, and blog content.
• Implement strategies to drive website traffic and increase engagement with BIA content.
• Work with local businesses to create collaborative digital marketing campaigns.
• Highlight and feature businesses, promotions, and success stories through social media takeovers, blog posts, and video spotlights.
• Provide training and support to businesses on social media best practices and digital marketing trends.
• Track and analyze key performance metrics (engagement rates, website traffic, conversions).
• Prepare reports on digital marketing performance, providing recommendations for improvement.
• Stay updated on digital marketing trends and emerging technologies to enhance the BIA’s online presence.

Qualifications and Skills:

• Bachelor’s degree or diploma in Marketing, Communications, Digital Media, or a related field. Related work experience counts!
• 2-4 years of experience in social media management, digital marketing, or content creation.
• Strong knowledge of social media platforms, trends, and best practices.
• Familiarity with graphic design tools (Canva, Adobe Suite), video editing (CapCut, Premiere Pro), and scheduling tools (Hootsuite, Later, Sprout Social, etc.).
• Familiarity with Google Analytics, Meta Business Suite, and SEO and A1 tools.
• Ability to analyze data and adjust marketing strategies based on insights.
• Passion for community development, capturing and creating great content, supporting local businesses, and placemaking.

This role reports to and collaborates with the Executive Director.

If you are a proactive individual with a passion for community building and a knack for driving digital results, we invite you to apply for this position. Join our team and be part of an exciting journey promoting our small businesses in the Downtown Dundas Business Improvement Area. Please include a cover letter and a resume when you apply to [email protected]

https://ca.indeed.com/viewjob?jk=7d44d940e650a033